“Mayors are the ‘boots on the ground’ when it comes to helping small businesses,” was a message repeated by Louis Mosca, Executive Vice president and Chief Operating Officer of the American Management Services as he addressed the members of the Small Business and Entrepreneurship Task Force. Led by its two co-chairs, Burnsville Mayor and Past Conference of Mayors President Mayor Elizabeth Kautz and Kansas City (MO) Mayor Sylvester “Sly” James, the mayors discussed ways to help small businesses in their cities.
Mr. Mosca pointed out that according to recent survey most small business owners knew who their mayor was (unlike federal and state representatives) and are looking for mayors to help them with their challenges. John Burchett, State Policy Counsel for Google, Inc. discussed their “Put Your City on the Map” program which encourages small businesses to advertise online and to update their information yearly. Mayor Kautz pointed out that her city was one of the first cities to participate in this program. Mayor James spoke on the need to work with minority communities on efforts to digitally map their small businesses and to do it face-to-face as not everyone has readily available internet and social media tools.